On the show today is Melanie Deziel. Melanie is the Director of Content at Foundation and author of The Content Fuel Framework. She is an international keynote speaker and is recognized as one of the world's leading experts in native advertising and branded content.

I wanted to bring her on because Melanie worked on content creation for The New York Times’s T Brand Studio, helped found the HuffPost Partner Studio, and served as the Director of Creative Strategy for Time Inc’s portfolio of 35+ media properties. She also served as an Expert in Residence at Gary Vaynerchuk’s BRaVe Ventures. Melanie knows content.

You'll hear about the 10 different focuses of content that resonate and how to tailor them across 10 different formats, how to generate unlimited content ideas, and unique ways to repurpose your content.

More on Melanie:

Sponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you’re okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won’t be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.

🙌 Thank Melanie for coming on the show with a quick tweet

If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership

I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

★ Support this podcast ★

Marcus & Corey's Second Date Update

Alex Enjoyed His Lunch In Tiburon With Amanda, Why Has She Disappeared?

Remember Everything You Learn from Podcasts