Inspiring Futures  cover image

Inspiring Futures

The World of Pharma Marketing- Martin Stapff- Co-Founder, Chief Creative Officer, Michelle Rigot- Executive Creative Director/Strategy- Yama Group

Dec 3, 2024
57:03

YAMA Group was founded in 2009 and has steadily built a reputation as one of the leading small, independent pharma shops in the world. 

It has worked on brands including Botox, Humira, and Keytruda and works with Takeda, AbbVie, and Pfizer. 

It's a highly creative agency that works across all aspects of pharma marketing including efforts to reach specialists and has developed its unique products for these interactions involving the creation of "digital patients.

In my conversation with Martin and Michelle- we discuss the world of pharma marketing, look at what matters in the space, and how the agency differentiates itself and has created its own unique culture. 

This is an agency that grew its revenue an astonishing 67% in 2023. 

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode