Marketer and Multiplier: Natalie Sunderland

Natalie Sunderland believes the primary job of a marketer is to create growth. It’s a simple but powerful conviction that’s helped her land and thrive in high-impact roles throughout her career at some of the largest, most venerable brands in the Financial Services industry. 

In her talk with Jesse, Natalie describes her lifelong journey as a marketer that began with producing public television programs in her native Ontario. She describes the experience of leading legendary product teams at American Express, the challenges of re-building Citigroup’s brand after the Great Recession, and the strenuous and unexpected role of leading Castlight Health to its IPO in 2014. Ultimately, she leaves us with a look at the changing role of the CMO as businesses continue to build and re-center their brands around consumer experiences.

Guest Bio

Natalie Sunderland is the global CMO of Addepar, a leading fintech platform for wealth management. She is a noted enterprise SaaS marketer with a track record of building iconic brands, creating new categories and accelerating growth. Prior to joining Addepar, she served as Vice President of Marketing at A.I. leader Qventus as well as Castlight Health, leading both companies through periods of hyper-growth. Prior to that, she held leadership roles at American Express, Citigroup, and Ameriprise Financial. Natalie is from Canada and holds a degree from Queen’s University.

Helpful Links

Addepar’s website

Natalie’s appearance on Fintech Impact podcast

Natalie on LinkedIn