Why PR Still Matters in Digital Marketing (and How to Use It Effectively)

Elevate your marketing strategy by understanding the transformative power of public relations. Michelle Garrett shares expert insights on integrating PR with marketing efforts, emphasizing collaboration, authenticity, and the importance of writing in crafting compelling narratives. 

• PR as a game changer for brand visibility 
• Core writing skills as foundational for PR success 
• Understanding the role of AI in content creation 
• The evolving importance of press releases today 
• Integrating PR with social media and content marketing 
• Challenges in measuring PR success 
• Effective media outreach and building relationships 
• The growing role of authentic influencers in PR 
• Necessity for collaboration between marketing and PR teams 
• Long-term commitment required for PR effectiveness

Guest Links

• Buy B2B PR That Gets Results: A Guide to Simple and Targeted Public Relations Practices by Michelle Garrett
• Garrett Public Relations
• Connect with Michelle on LinkedIn

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• All My Podcast Show Notes: https://podcast.nealschaffer.com