The He Gets Us campaign aims to reshape contemporary views of Jesus by portraying his relatable and thought-provoking actions on earth, fostering curiosity and dialogue among skeptics and believers alike.
The campaign's strategy of using creative and thought-provoking ads during events like the Super Bowl has been successful in sparking conversations about Jesus and encouraging engagement with the Bible and church communities.
Deep dives
The He Gets Us Campaign: Fostering a Conversation about Jesus
The He Gets Us campaign was started by Christian business leaders concerned about the perception of Christianity. Their goal is to invite people to consider who Jesus was and is. The campaign focuses on the human side of Jesus and emphasizes his actions on earth. The ads in the campaign aim to portray Jesus in a relatable and thought-provoking way, challenging common misconceptions. Through the campaign, they hope to build a bridge to culture and foster a national conversation about Jesus. The campaign has seen positive response, with hundreds of thousands of people subscribing to Bible reading plans and engaging with local churches as a result.
Addressing Criticisms and Pushback
The He Gets Us campaign has received both support and criticism. Some critics believe that the large investment in commercials during the Super Bowl could have been used for other causes or ministries. However, the campaign focuses on a specific strategy of engaging skeptics and creating curiosity about Jesus. The emphasis on the human side of Jesus is intentional to capture the interest of those who may be unfamiliar with his story. The campaign aims to start a conversation and redirect people to explore the full biblical view of Jesus, including his divinity. The campaign acknowledges that different perspectives exist, but welcomes the opportunity to discuss Jesus and share the gospel.
The Impact and Pathway of the Campaign
The He Gets Us campaign has seen success in sparking conversations about Jesus. The ads are designed to capture attention, challenge preconceived notions, and bring Jesus into cultural discussions. The campaign offers a pathway for further exploration, with interested individuals directed to websites and Bible reading plans. The goal is to encourage people to engage with the Bible and ultimately lead them to consider the deeper aspects of Jesus, such as his divinity and the significance of his death and resurrection. The campaign recognizes the importance of churches and Christians in continuing the conversation and invites them to be prepared to respond and share the love of Jesus in various settings.
The He Gets Us Campaign: Bridging to Culture and Encouraging Conversation
The He Gets Us campaign aims to bridge the gap between culture and Christianity by starting conversations about Jesus. The use of creative and thought-provoking ads during events like the Super Bowl draws attention and raises questions among viewers. By emphasizing aspects of Jesus' life and actions that are relatable and resonant with people's experiences, the campaign seeks to pique interest and spark dialogue. The intention is not to provide a comprehensive theological understanding of Jesus in a short ad, but to create a hook that motivates further exploration. The campaign serves as a catalyst for Christians to engage in conversations about Jesus, leading to opportunities for sharing the gospel and inviting others to consider who He is.
Step into the captivating world of faith and advertising with Talbot Dean Ed Stetzer in this Think Biblically podcast episode.
Explore the groundbreaking "He Gets Us" campaign, a visionary effort by Christian business leaders and marketing experts to reshape contemporary views of Jesus, fostering curiosity and dialogue among skeptics and believers alike. Stetzer delves into the campaign's strategic approach to reach a broader audience, its significant impact on engagement with the Bible and church communities, and addresses the criticism it faces. Additionally, Ed provides details on a companion book to the campaign.
This episode is a treasure trove for anyone fascinated by the innovative intersection of faith, culture, and marketing, offering deep reflections on making Jesus' message resonate in today's world.
Think Biblically: Conversations on Faith and Culture is a podcast from Talbot School of Theology at Biola University, which offers degrees both online and on campus in Southern California.
To submit comments, ask questions, or make suggestions on issues you'd like us to cover or guests you'd like us to have on the podcast, email us at thinkbiblically@biola.edu.
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