173. How to Win the $2.8 Trillion Latino Market Most Brands Are Ignoring

The Latino community in the U.S. is reshaping the future of consumer markets — yet most brands are missing key opportunities to connect authentically. Did you know Gen Z is already 1 in 5 Latino, and Gen Alpha is 1 in 4?

In this episode, I sit down with Claudia Romo Edelman, CEO and Founder of the We Are All Human Foundation, to discuss the groundbreaking 2025 Hispanic Sentiment Study.

Claudia shares eye-opening insights on how brands are falling short in marketing to Latino consumers and offers actionable strategies to build trust, cultural relevance, and growth.

Whether you’re a marketer, brand leader, or business owner, this episode reveals the most significant growth opportunity you can’t afford to ignore.

Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com

2025 Hispanic Sentiment Study - https://www.hispanicstar.org/hispanic-sentiment-study

We Are All Human - https://www.weareallhuman.org/

Claudia Romo Edelman - https://www.linkedin.com/in/claudiaromoedelman/