The Data Stack Show

262: From PDFs to BI and Beyond: The Future of the Data Frontend with Ryan Dolley of GoodData

20 snips
Sep 17, 2025
Ryan Dolley, VP of product strategy at GoodData and co-host of the Super Data Brothers show, brings a unique perspective from his playwriting background to the world of business intelligence. He discusses the transformative impact of AI on analytics and the evolution of BI methodologies. The conversation emphasizes the critical role of storytelling in data communication, the importance of coding skills for data professionals, and the need for continuous learning amidst rapid technological changes. Dolley offers practical advice for thriving in this evolving landscape.
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ANECDOTE

From Playwright To Data

  • Ryan moved from playwriting and acting into data after struggling to make a living in theater.
  • He studied information systems at night and found BI appealed because it combined storytelling with business impact.
ANECDOTE

The Old BI: Warehouses And PDFs

  • Ryan's early BI work involved building an enterprise data warehouse with a waterfall approach that took years.
  • The BI layer then primarily produced formatted PDF reports and standardized tables rather than interactive dashboards.
ANECDOTE

Blogging Led To Consulting Then Startups

  • Frustrated by slow upgrades at his utility job, Ryan blogged about BI and was recruited by a Chicago consultancy.
  • That consulting experience led him into startups and eventually to vendor product roles at Count and GoodData.
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