Episode 116: Holistic B2B marketing attribution. How to measure B2B marketing and make the right decisions with Steffen Hedebrandt

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The Social selling "playbook" for most companies (because it's rarely an actual and formalized process) is this by the new episode of Fullfunnel Live we're going to cover with Steffen Hedebrandt, CEO @Dreamdata, the holistic b2b marketing attribution or how to measure B2B marketing the right way.


We'll cover:

How to see an impact on revenue of all offline and online touchpoints with target accounts and prove the efficiency of a specific program
How to inspect the time it takes from first contact to closed deal and incorporate it when evaluating marketing performance
How to apply attribution across and between pipeline stages to see what's working where.


The revenue report or how to measure what's really important

RESOURCES

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c

Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl

Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches

Upcoming events: https://lu.ma/fullfunnel/events

Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Steffen Hedebrandt оn Linkedin: https://www.linkedin.com/in/steffenhedebrandt/