Growth Masterminds: mobile growth podcast
New Unity CEO Matt Bromberg on games, ads, AI
Oct 3, 2024
In a fascinating conversation, Matt Bromberg, the new CEO of Unity, shares his vision for the company's future amidst the shifting gaming landscape. He discusses the controversial pricing model changes and the challenges of profitability. The potential of AI in both game development and advertising is highlighted, showcasing how these innovations could transform experiences for players and developers alike. Bromberg emphasizes the importance of effective monetization strategies and Unity's unique position in the competitive mobile advertising space.
19:36
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Quick takeaways
- Unity aims to enhance the gaming ecosystem by integrating monetization strategies with game design for optimal user experiences and profitability.
- AI is central to Unity's innovation strategy, streamlining game development processes and enhancing game quality while reducing costs for developers.
Deep dives
Unity's Central Role in the Gaming Ecosystem
Unity plays a foundational role in the gaming ecosystem, providing tools that enable developers to create games efficiently and innovatively. The focus is on enhancing the experience for both creators and players by streamlining game development and facilitating connections with audiences. The new CEO, Matt Bromberg, emphasizes Unity's goal to remain central in gaming by consistently releasing great products and supporting users effectively. This approach is seen as crucial for Unity to earn back its standing in an industry marked by recent challenges and controversies.
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