

'They weren't only soldiers. They were lovers and football fans, they were human beings'
7 snips Apr 28, 2025
Noam Tirosh, head of Communication Studies at Ben-Gurion University, dives into the emotional landscape of Yom HaZikaron and a unique commemoration project. He discusses the grassroots movement of friends and families creating stickers to honor fallen soldiers, revealing their rich identities beyond military duty. Tirosh highlights the stickers' profound impact on public memory and mourning, showcasing how they transform personal stories into a collective narrative. The conversation beautifully captures the lived experiences of those who served, enriching the understanding of loss.
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Ubiquitous Stickers Visualize Loss
- Stickers showing fallen soldiers are everywhere in Israel, covering public spaces vividly.
- This phenomenon powerfully visualizes the scale of loss from the ongoing conflict since October 7, 2023.
Grassroots Origins, Official Integration
- The sticker project is a grassroots initiative by families and communities, not government-driven.
- Authorities are now trying to manage this popular movement by creating official spaces for sticker placement.
Beyond Commemoration: Messages on Stickers
- Stickers bear photos, inspirational quotes, and also critical messages challenging the status quo.
- These reflect a desire not just to honor sacrifice but to call for normalcy and life amidst conflict.