Overthink Authenticity
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Sep 26, 2023 Exploring the paradox of authenticity in a social media-driven world and reality TV, questioning the distinction between authenticity and sincerity, and delving into postmodern critiques of authenticity. Examining Heidegger's unique understanding of authenticity and its evolution in society, including its impact on reality television. Investigating the relationship between authenticity, trauma, and drag culture, and discussing the play with appearances and concepts of realness in drag culture.
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Corporate Authenticity
- Corporations, like Starbucks, initially thrived by creating experiences centered around authenticity.
- This involved theatrical performances and personalized interactions, like baristas calling customers by name.
Shifting Perceptions of Authenticity
- Starbucks, once a symbol of authenticity, now feels inauthentic, demonstrating how corporate attempts at authenticity can backfire.
- Other companies followed suit, focusing on experiences like Legoland and influencer marketing.
Commodifying Authenticity
- Authenticity has become a commodity, with corporations following specific steps to appear authentic.
- These steps include appearing above commercial considerations, building brand loyalty, and showcasing community interest.