Season 1. Episode 13: Brand and Demand

Michael is an accomplished author, key note speaker and recognized top business content and social media marketer. He is a passionate evangelist for customer centric marketing that drives real business results.

In this episode, Michael examines several topics, including how the role of content is dramatically changing as it relates to driving demand and how it is forcing brands to really think about how to utilize content to effectively meet the needs of their audience as proposed to meeting the needs of their business.

Michael also discusses how he encourages CMOs to address one of their biggest challenges, finding the right people who have the talent and the modern marketing skills for their marketing organizations. Part of what CMOs are struggling with are finding the folks that can do both right and left-brain thinking. The thinkers and doers, art and science, engineers that can also paint pictures. 

We can do creative programs and also demonstrate the measureable success of those things. Or as Mike Volpe, former CMO of Hubspot calls it, “D.A.R.C”, the digital analytical people who understand reach and conversion with content.

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