Quick, name the president who's on the dime. Or think about the letters and numbers on your license plate. Were you stumped for a moment? That's the strange thing about our powers of observation: we can look at something a thousand times, and never really notice it.

Our struggle to notice what's around us is even worse in our Smartphone Age, where we often have tunnel vision that limits itself to a little handheld screen.

My guest today wrote a book that aims to help us recapture the keen use of our senses. His name is Rob Walker, he's the author of The Art of Noticing, and he argues that tuning into things normally overlooked not only provides fodder for art and business, but can make life seem more vibrant and engaging. Rob and I begin our conversation discussing what it means to notice and the benefits that come from noticing. We then spend the rest of the conversation walking through several exercises you can start doing today to strengthen your noticing muscles, including creating observational scavenger hunts and collections. Rob also suggests several ways to notice overlooked things at museums and why looking at the world like there's a dramatic heist about to go down causes you to notice more in your environment.

Get the show notes at aom.is/noticing.

SSNC LIVE: Dr.Cornel West Running For POTUS Pt.4