Darrah Brustein shares her expertise on building relationships with busy people, finding the right people to network with, standing out in your reachouts, influencing leaders, asking for what you want without being presumptuous, building authentic relationships, leveraging existing networks, and making intentional career changes for greater job satisfaction.
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Quick takeaways
Networking should be approached as an opportunity for friendship building, valuing curiosity, discovery, and mutual growth in professional relationships.
When reaching out to busy individuals, personalize each message, provide value upfront, and follow up to maintain connections.
Deep dives
Building Meaningful Connections with Busy People
In this episode, Scott Anthony Barlow discusses the importance of forming meaningful connections with busy people. He emphasizes that networking doesn't have to be awkward or transactional, but rather a natural and organic process. He invites Dara Brustein, an expert in relationship building, to share her insights. Brustein highlights the value of treating people as people, not just as a means to an end. She advises against being presumptuous when reaching out to busy individuals and emphasizes the importance of putting in the work, being gracious, and making it easy for them to say yes.
Networking vs. Relationship Building
The podcast delves into the difference between networking and relationship building. Brustein and Barlow agree that networking is often perceived as transactional, focused on taking rather than giving. They suggest that relationship building, in contrast, is about going deep, getting to know someone on a personal level, and investing in long-term connections. They advocate for treating networking as an opportunity for friendship building and valuing curiosity, discovery, and mutual growth in professional relationships.
Tips for Effective Communication and Following Up
The episode offers practical advice on effective communication when reaching out to busy individuals. Brustein shares specific examples and highlights the importance of being kind, complimentary, and respectful of their time. She advises against sending generic or presumptuous emails and instead suggests personalizing each message and providing value upfront. The podcast also highlights the power of following up and nurturing relationships over time to maintain connections and increase the likelihood of receiving assistance when needed.
Leveraging Existing Networks and Seeking Introductions
The podcast underscores the value of leveraging existing networks and seeking introductions to connect with target individuals. Brustein emphasizes the power of the weak ties and suggests utilizing platforms like LinkedIn to identify mutual connections. By seeking introductions from people already invested in your success, it becomes easier to make a meaningful connection. Additionally, the episode emphasizes the importance of being gracious and respecting boundaries when seeking introductions or assistance from others.
How do you get in touch with people who are incredibly busy and may hold the keys to your ideal career? More than just getting them to respond, how do you get them to be excited to take your call, return your email, or build a relationship with you?
We’ve actually been teaching how to do this for years, but because we get questions about this topic so often, we wanted to bring in an expert on this topic. I am excited to share my conversation with Darrah Brustein, founder of Network Under 40, Equitable Payments, and Financial Whiz Kids who shares her experience and expertise in building relationships with busy people.
What you’ll learn
How to find the “right people” to network with and stand out in your reachouts
How to influence leaders and other busy people to want to help you
How to ask for what you want when networking with busy people (and avoid being presumptuous)