The Neon Show The journey of a 100 cr D2C brand in India with The Moms Co. Founders, Mohit and Malika Sadani
In this episode, we chat with Malika Datt Sadani & Mohit Sadaani, The Moms Co. which deals with toxic-free products for newborns and mothers.
The Mom’s Co’s journey started from a personal experience. Both the couple’s daughters had skin conditions which made them scourge for natural products that were free of toxins and artificial fragrances.
During the podcast, they talk about how to build trust amongst customers in D2C products, what are the things a first-time entrepreneur in D2C should consider, and how they’ve built a closely knit community to stay connected with their customers, amongst other things.
Notes -
01:12 - Background of The Moms Co.
02:32 - Family & career background prior to The Moms Co.
03:27 - Meeting each other as life partners & co-founders
05:22 - Mindset prior to the launch of the first product
07:47 - Raising initial funding for a D2C brand in 2017
10:22 - Life-changing conversation & insight for Malika in the early days of The Moms Co.
16:12 - “How do we change the definition of what mom’s skin, face & hair care look like and allowing us to play into a lot of other very large categories with a very different proposition.”
17:32 - Consumer journey over the past 5 years
19:04 - Close touch with customers over Whatsapp & Facebook community
22:27 - Brand advocates, including Genelia D'Souza to build brand trust
24:55 - Challenges while setting up distribution channels
29:35 - Advice to D2C entrepreneurs
31:36 - Malika’s experience shifting from a home-maker to an entrepreneur
38:43 - Founders & Mentors they reach out to for brainstorming