She controlled her narrative by revealing her darkest secrets first

Today we speak with Greg Matusky, CEO & Founder, Gregory FCA Public Relations. He talks about being a young PR professional. 

We learn how Auntie Anne Beiler, founder of the famous pretzel franchise, brilliantly managed a potential scandal by revealing her own past mistakes before they could be used against her.

• Auntie Anne grew up connected to the Amish community in Pennsylvania
• Her hand-rolled soft pretzel recipe allegedly came through divine inspiration, creating a wholesome origin story
• Secured an appearance on The 700 Club with Pat Robertson to share her story
• Unexpectedly revealed a scandalous past involving an affair with a pastor and church fraud
• Strategically shared her dark past publicly so it couldn't be weaponised against her later
• Demonstrated the PR principle that "if you put bad news out, it can never be used against you"
• The business now has approximately 1,200 franchises globally

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