How VEED bootstrapped to $7m ARR - Sabba Keynejad, VEED.io (2020)
Dec 27, 2023
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Sabba Keynejad, co-founder and CEO of VEED.io, talks about the challenges and successes of managing customer service, scaling a team, and meeting user demands. They discuss the origins and unique features of VEED, decision-making in the early stages, and the importance of having co-founders. Additionally, they explore marketing strategies, growth tactics, and provide valuable advice for founders.
VDIO achieved rapid growth, going from no revenue to $2 million ARR and eventually raising $35 million from Sequoia Capital.
Saba emphasizes the importance of key milestones, such as obtaining the first paid user and achieving profitability, as well as the challenges of managing a growing team and providing excellent customer service in the face of intense growth.
Deep dives
The Journey of VDIO's Success
Saba Kenajard, co-founder and CEO of VDIO, discusses the rapid growth and success of the online video editing platform. Starting with no revenue, VDIO eventually reached $2 million ARR and later raised $35 million from Sequoia Capital. Saba emphasizes the importance of key milestones, such as obtaining the first paid user and achieving profitability. He also reflects on the challenges of managing a growing team and providing excellent customer service in the face of intense growth.
Introducing VDIO: A Simple Online Video Editing Platform
Saba explains that VDIO is an easy-to-use online video editing platform that allows users to create content for social media, edit webinars, and make podcast videos. The idea for VDIO stemmed from Saba's own frustrations with the lack of quality tools available for video editing. While there is competition in the market, Saba highlights VDIO's focus on subtitling and its commitment to doing one thing really well.
From Free to Paid: VDIO's Revenue and Growth Strategy
Initially starting as a free product, VDIO gained traction and grew its user base to 30,000 monthly users. Saba describes the pivotal moment when VDIO introduced a paid plan and successfully converted 10 users on the first day. He emphasizes the importance of getting the product out quickly and listening to user feedback. Alongside organic marketing efforts, Saba shares VDIO's growth strategies, including YouTube videos and engineering additional products to create a seamless user experience.
Today I'm revisiting one of my favourite episodes, from 2020, with Sabba Keynejad, co-founder and CEO of VEED.io, an online video editing platform. When I interviewed Sabba, VEED were at around $2m ARR, fully bootstrapped. Since this interview, they’ve gone on to bootstrap to about $7m ARR before raising a whopping $35m series A from Sequoia. And when I first met Sabba, years before this interview, VEED was just a small product that wasn't generating any revenue. This episode is special to me because I’ve followed VEED’s journey from the start and it’s been inspiring to see.
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