Ten Years In The Making 029: How Bloom’s Greg LaVecchia Built a 9-Figure Supplement Brand
For many DTC brands, cracking the big-box retailer code can be a challenge.
But for Greg LaVecchia and Bloom, placement on Target and Walmart shelves has been rocket fuel on their way to 9-figure sales in just their 4th year of business.
Greg is a member of the Forbes 30 Under 30 list and the CEO of Bloom, a DTC supplement company. Along with his wife and co-founder Mari, Greg has grown Bloom to become Target’s top-selling SKU in the wellness OTC vitamins, minerals and supplement department over the past 12 months.
Today, Greg sits down with me to share how he solved the puzzle of going from DTC darling to retail behemoth.
You’ll also hear Greg discuss Bloom’s influencer marketing program that generates more than 500K social media views per month, how he handles digital advertising when focusing on retail sales, and how to handle product innovation needs with major retailers.
Key Takeaways with Greg LaVecchia
- How Bloom became the No.1-selling SKU in Target's wellness OTC vitamins, minerals and supplements department over the past 52 weeks
- The backstory of Bloom’s founding and how you can build upon one simple idea.
- Creating an in-house agency of TikTok and Instagram influencers to generate over 500M views per month as a top-of-funnel strategy.
- When do you know it’s time to chase expansion for your brand?
- Busting the myth that DTC brands don’t do well in big-box retailers like Target and Walmart.
- The nuances of using digital marketing ads to send consumers into retail stores to buy your products.
- The need to think further ahead with product development when selling in retail vs. selling online.
- The difference between a retail broker and a distributor, and why working with distributors can hurt product control.
- The importance of focusing on the day-to-day instead of dreaming over a future exit.
Want the Full Show Notes?
To get access to the full show notes, including audio, transcripts, and links to all the resources mentioned, visit Retention.com/29
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