The Hustle Daily Show
This business is making unicorns…actual unicorns
Feb 26, 2025
A startup in Los Angeles is using CRISPR technology to create genetically modified pets, including mind-boggling concepts like glowing rabbits and even unicorns. The discussion highlights the market potential and ethical concerns surrounding such innovations. Meanwhile, Nike is making headlines with a new partnership, while DoorDash faces significant financial losses. Join the hosts as they explore the fascinating intersection of tech, pets, and the evolving landscape of business.
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Quick takeaways
- The Los Angeles Project utilizes CRISPR technology to create genetically modified pets, challenging traditional views on selective breeding and pet uniqueness.
- The commercialization of engineered animals, like unicorns, raises ethical questions about genetic manipulation, environmental impacts, and consumer demand for novelty pets.
Deep dives
Emergence of Genetically Modified Pets
The Los Angeles Project aims to genetically modify pets using CRISPR gene editing technology to create unique and appealing animals. Among its ambitious goals are producing glowing rabbits and hypoallergenic cats, which would change how pet allergies are addressed. The project's co-founder, Josie Zahner, known for her controversial biohacking methods, emphasizes the objective of developing pets that are more complex and beautiful. By starting with embryos from various species, the project intends to implement gene modifications before the animals are born, reflecting a significant advancement in the realm of pet biotechnology.
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