TRIGGERnometry Dana White: UFC 322, Success and Why You Should NEVER Listen To Your Critics
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Nov 15, 2025 
Dana White, the powerhouse behind the UFC, shares his journey of transforming MMA into a global phenomenon. He discusses the early struggles and his belief in the sport through dark times. Dana encourages young entrepreneurs to embrace persistence and technology. He highlights the primal connection of fighting across cultures and the thrill of 'holy shit' moments during events. Additionally, he delves into female fighters' significant impact, offers insights on the mental toughness of elite fighters, and previews exciting matchups for UFC 322.
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Relentless Forward Mindset
- Dana White keeps driving because he's always asking "what's next" rather than celebrating past wins.
- That forward mindset prevents complacency and fuels continual growth.
Work Daily And Use New Tech
- If you want something, decide what it is, make a plan, and get up every day to work toward it.
- Use new technology and platforms to reach audiences; the world is wide open for disruptors.
UFC Nearly Folded Before Turning Point
- The UFC nearly ran out of money and came close to folding before a last-minute decision to keep going.
- Lorenzo Fertitta called the next morning and said, "fuck it, let's keep going."