The Myths That Make Us Madeline Griffin
Aug 15, 2025
Madeline Griffin, a seasoned event coordinator and artist, shares her journey of building community through creativity and entrepreneurship. She discusses the transformative impact of AI on her work and the shift to freelancing. Maddy also delves into the challenges of attracting audiences to events in a post-COVID world, emphasizing authenticity and personal connection. The conversation touches on ecstatic dance as a form of personal expression and the importance of creating meaningful experiences that foster deep emotional connections among participants.
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How She Entered Transformational Events
- Madeline got pulled into transformational events by planning logistics for Onnit and then Fit For Service's early gatherings.
- She learned event content on the job while building immersive experiences from scratch.
Design From The Feeling First
- Madeline says beginning with the desired feeling is the best north star for event design.
- She uses that feeling to make decisions and discard elements that don't serve the intended experience.
Alcohol Muddies Emotional Work
- Removing alcohol clarified and deepened the emotional work at Fit For Service events.
- She argues alcohol often muddies vulnerability and connection, so removing it increased real transformation.