Motley Fool Money Software, Home Improvement, and Automotive’s Future
Aug 23, 2019
Dan Albert, a noted author on automotive history and the future, dives into the shifting landscape of the automotive industry. He shares insights on the evolution of car culture, highlighting the move from traditional manufacturing to personalized experiences. The discussion touches on the impact of electric vehicles and self-driving technology, as well as the changing perceptions around car ownership amid the rise of ride-sharing services. Albert's analysis paints a vivid picture of where automobiles are headed in modern society.
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Ford's Color Conundrum
- Henry Ford's famous line about car colors wasn't entirely accurate, as colored paints were available but impractical due to long drying times.
- Ford's initial vision was for customers to buy one Model T and keep it forever, focusing on transportation over novelty.
Planned Obsolescence
- General Motors, under Alfred Sloan, revolutionized the auto industry by introducing durable, colorful paints and the concept of "planned obsolescence."
- This strategy shifted consumer focus from pure transportation to the desire for newer, more stylish cars, aligning with fashion trends.
Disconnecting from Driving
- Modern cars have features like electronic stability control and GPS, making driving easier but disconnecting us from the experience.
- Young people are now more likely to sit in the backseat due to safety concerns, which further reduces their engagement with driving.
