TechCrunch Startup News Indian fintech Jar turns profitable by enabling millions to save in gold
Sep 19, 2025
Discover how an Indian fintech startup is redefining savings by making gold investments accessible to millions. Their innovative app allows first-time savers to build digital gold holdings easily. Unlike many fintechs targeting the affluent, they focus on a culturally familiar asset. The podcast dives into their impressive revenue growth, user-friendly payment integrations, and features that enhance user retention. Learn how this approach is reshaping the financial landscape for everyday savers in India.
AI Snips
Chapters
Transcript
Episode notes
Gold As A Mass-Saving Hook
- JAR grew by targeting gold as a culturally familiar, low-barrier saving asset for mass users.
- This approach attracted millions who saved formally for the first time.
Millions From Small Towns Adopt JAR
- JAR reached over 35 million registered users across 12,000 zip codes.
- About 60% are from Tier 2 and Tier 3 towns, with 95% saving formally for the first time.
Accelerated Revenue And IPO Plans
- JAR posted dramatic growth and is engaging bankers for a possible IPO next year.
- Revenue jumped from $5.7M to about $279M in one year across business lines.