The Digital Transformation Necessary for Brand Growth with Tony D'Amato

John C. Maxwell famously said, “If you're proactive, you focus on preparing. If you're reactive, you end up focusing on repairing.” In today’s marketing landscape, this is more true than ever. In an insightful episode, Little Bird Marketing CEO Priscilla McKinney and Tony D’Amato, a dedicated leader with over 20 years of marketing experience, delve into the challenges and opportunities in the marketing ecosystem. Together, they explore topics ranging from digital transformation to the importance of brand awareness.

Tony emphasizes the importance of understanding and valuing the customer experience. He recounts D’Amato Management’s history, emphasizing the founder's personal interactions with customers and the passion that drives the automotive appearance industry.

Companies often reach a point where they need to reassess their strategies and address critical issues that were neglected during their growth. These issues can range from underinvestment in marketing to a lack of clear marketing plans. A well-thought-out plan ensures that marketing efforts align with the company's objectives and are sustainable in the long run.

“It has to be sustainable, or else what we do is for nothing.” - Tony D’Amato

Ready to fall in love with your own brand and find the fulfillment your company needs? Listen to gain a fresh perspective and receive strategic guidance and sustainable marketing plans.

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Priscilla McKinney, CEO at Little Bird Marketing, is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

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