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The Joe Pomp Show

#208 Deion Sanders Makes Colorado Millions, XFL & USFL Are About To Merge, And Goldman Sachs Wants Its Rich Clients To Invest In Sports

Sep 20, 2023
Deion Sanders impact on Colorado football, XFL and USFL merger details, Goldman Sachs launching sports investment division for wealthy clients
27:58

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Quick takeaways

  • Deion Sanders revitalized Colorado football financially through improved team performance and player recruitment.
  • XFL and USFL merging to enhance team strength, distribution, and viewership in the sports market.

Deep dives

Deon Sanders' Impact on Colorado Football

Deon Sanders' transformative impact on the Colorado football program is remarkable, turning a struggling team into a significant success story. By bringing in new players, including his own sons, and enhancing team performance, Sanders has revitalized the program's financial situation, generating a substantial economic impact for the city. Despite upcoming challenging games, Sanders' influence is undeniable, leading to sold-out games and a surge in ticket prices, making Colorado a front-runner in college football excitement.

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