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The co-founder of Say Network, Jay Yogg, shares his journey into the crypto space, starting with his computer science background and involvement with initial projects in 2017. His experience at Robinhood during the GameStop trading frenzy revealed the pitfalls of centralized finance, particularly the lack of transparency and communication. This motivated him to shift towards decentralization, advocating for a transparent and trustless financial system. The chaotic events he witnessed spurred the idea of building a decentralized exchange, which eventually evolved into the current vision of Say Network.