The End of the Actors Strike With Duncan Crabtree-Ireland
Nov 9, 2023
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Duncan Crabtree-Ireland, SAG-AFTRA's national executive director, discusses the end of the 118-day actors strike and the AI concerns during negotiations. They highlight the importance of finding creative solutions, address compensation negotiations and goals, and reflect on the challenges faced during the strike. The atmosphere and dynamics of meetings are explored, along with the hope for better dialogue in the future.
SAG-AFTRA secured provisions for consent and compensation with AI, protecting actors' rights in synthetic contexts.
The actors' strike settlement includes a new streaming participation structure, providing unprecedented transparency and fair compensation for actors in the streaming era.
Deep dives
Overview of the Actors' Strike Settlement
The 118-day actors' strike, which ended on November 9th, resulted in a tentative deal between the actors' union (SAG-AFTRA) and the Studio and Streamer Coalition. While the full details of the deal are yet to be revealed, the union has called it a $1 billion deal with significant gains in wages, streaming, and most importantly, AI. The negotiations were tough, with the major sticking point being the use of generative AI to create synthetic performers. SAG-AFTRA wanted rights of consent, notification, and compensation for its members in such cases. The union secured provisions in these areas, although not exactly as originally drafted. Additionally, the deal includes a new streaming participation structure that involves both a formula-based payment and a jointly trusted fund for the distribution of funds. The minimum wage increases for actors also exceeded the so-called pattern of compensation increases. SAG-AFTRA believes that this contract sets an example for the industry in protecting its members' interests, especially regarding emerging technologies like AI.
Navigating the Challenges of AI
The negotiations between SAG-AFTRA and the Studio and Streamer Coalition highlighted the importance of addressing the potential use of generative AI in the entertainment industry. The union aimed to establish principles that protect actors' rights when their images, voices, likenesses, or performances are used in synthetic contexts. These principles include informed consent for such usage and fair compensation, critical for ensuring actors have a sustainable living throughout the streaming era. While some may question the relevance of this negotiation in the face of rapidly evolving AI technology, SAG-AFTRA's proactive approach and focus on protecting its members' place in the industry reflect their commitment to anticipating and addressing future challenges.
Unprecedented Transparency and Compensation
The actors' strike settlement also brings unprecedented transparency and compensation in the streaming space. SAG-AFTRA negotiated access to subscriber and viewership data from streaming platforms, fostering a level of transparency previously unseen. The compensation structure for actors in hit streaming shows, unlike the revenue-attachment model initially proposed, involves a hybrid system. Some money will be paid directly through a formula established in the collective bargaining agreement, while another portion will be managed by a jointly trusted fund. This ensures a fair distribution of funds, not only for actors in successful shows but also for a wider range of members working in streaming. These provisions, although different from the initial proposals, provide a significant increase in compensation and create a more equitable landscape for actors in the evolving streaming industry.
Lessons Learned from the Strike
The actors' strike and the subsequent settlement with the Studio and Streamer Coalition shed light on the need for ongoing dialogue and communication during challenging labor moments in the industry. SAG-AFTRA emphasizes the importance of continuous conversations, even during periods of strikes, to prevent long periods of no communication that harm workers' livelihoods. The hope is that future labor disputes will maintain a dialogue to find resolutions and prevent unnecessary roadblocks. The strike settlement demonstrates the commitment of SAG-AFTRA to protect its members' interests and sets a precedent for anticipating and addressing emerging challenges in the industry.
On Wednesday night, SAG-AFTRA and the AMPTP reached a tentative deal on a three-year contract valued at over $1 billion, ending the longest strike in the union’s history at 118 days. Matt is joined by the national executive director and chief negotiator for SAG-AFTRA, Duncan Crabtree-Ireland, to give more details on what the actors won in their new deal. They discuss the provisions for consent and compensation with AI, the new streaming and viewership-based program for residuals, why he was thrilled when George Clooney offered a proposal, Fran Drescher’s presence in the negotiating room, potential lessons learned, and so much more.
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