089 - This week we cover the last of the six business pillars: marketing. Once the foundation of your business is in place, it's time to start telling the world. Because as much as we'd like the easy "build it and they will come" success, that's rarely how it works.

Thankfully, as you'll learn in this final episode of the series, the three phases of marketing your business are pretty straightforward. (Just remember to have the other five pillars in place first!)

What To Listen For:

What marketing actually is—and what it isn't
The question to ask every single time someone asks what you do
How to overcome the biggest marketing challenge facing pet photographers
The 2 types of marketing, and the 4 stages of courting a client
Ideas for connecting with your email list (yes, you really do need a list)
How to run special promotions without sounding desperate 😬

Are you an Academy member? You can dive deeper into promoting your business with our email marketing workshop, released earlier this year.

Not an Academy member? Get on the waitlist here; we'd love to have you join us!

Resources From This Episode:

Email Marketing Workshop (available inside the HOD Academy)
Episode 79: Business Pillar #1 - Legal & Admin
Episode 81: Business Pillar #2 - Branding
Episode 83: Business Pillar #3 - Website
Episode 85: Business Pillar #4 - Pricing
Episode 87: Business Pillar #5 - Workflow
Aweber, MailerLite, Mailchimp, Flodesk & ConvertKit (email marketing platforms)
Hair of the Dog Academy
Hair of the Dog Facebook group
Hair of the Dog Elevate coaching program

JOIN THE PARTY:

Business Pillar 6 - Marketing