Making Unsexy... Sexy with Atlas Authority Founder Boris Berenberg

Boris shares his journey from working at Atlassian to founding his own company Atlas Authority, navigating the challenges of being a solo founder, and eventually exiting the business. Dive into their discussion about unsexy business ideas, the importance of shared context in startups, and Boris's candid insights on his entrepreneurial experiences. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with valuable lessons and unique perspectives.

Chapters

[00:00:00] Introduction
[00:00:30] The Unsexy Business
[00:00:45] From Atlassian to Solo Founder
[00:02:15] Starting the Company
[00:03:28] Business Model and Services
[00:04:30] Platform Risk and Emotional Fatigue
[00:04:51] Remote Work and Team Structure
[00:05:44] In-Person vs. Remote Work
[00:06:15] The Importance of Communication
[00:08:45] Accountability as a Solo Founder
[00:09:00] Birthday Sale Ritual
[00:10:04] Learning from the Sale Process
[00:11:03] Valuation and Exit
[00:12:15] Post-Exit Reflections
[00:13:15] Unsexy Business Ideas
[00:15:30] Spam Scoring for Outbound Emails
[00:18:45] Sexy Goat Bath Product
[00:21:00] Meatbags: A Unique Snack Idea
[00:23:15] Property Tax Appeal Service
[00:25:45] Weird Sports Network
[00:28:30] RC Plane Venues
[00:31:15] Public Library Publisher
[00:36:00] Advocating for Libraries
[00:36:38] Closing Thoughts
[00:37:00] Outro

Boris' Stuff

Website: https://www.nothingeasyaboutthis.com
Boris' X: https://x.com/borisberenberg
Boris' LinkedIn: https://www.linkedin.com/in/borisberenberg/

My Stuff

Podcast: www.mysecondmillionpodcast.com
Website: https://www.connortomkies.com/
X: https://twitter.com/ConnorTomkies
LinkedIn: https://www.linkedin.com/in/connortomkies/