In season 2, episode 1, Simon talks to William Reeve. William is CEO of fast growth technology business Goodlord, a role he's held since 2018. Alongside this, he's non-Exec Chairman of Nutmeg and non-Exec Director at Dunelm PLC. William is a serial entrepreneur, having co-founded Fletcher Research, LOVEFiLM.com, and Secret Escapes. He is also an experienced angel investor.