How can you ensure your marketing strategy stays aligned with market conditions? It’s a question our latest guest can provide plenty of insights on… This episode of Brand & Deliver is a little different to our usual format. Taken from our recent webinar, "Learn the Secrets to Mid-Market Marketing Success", Nick Synnott sits down with Lucie Mills, Partner at NorthEdge, to discuss her journey in transforming the firm’s marketing strategy for the better. With a focus on data and storytelling, Lucie shares how she’s used these elements to successfully rebrand NorthEdge, and evolve the brand in changing markets to demystify ESG investment for different audiences. It’s a fascinating conversation that zeros in on: - The importance of aligning brand messaging with values and strategy - Why a pragmatic and transparent approach to marketing should take centre stage - The key areas you should be focusing on when rebranding your firm - How to address the challenge of measuring ROI in private equity marketing - Why marketing managers in funds need to use data and engagement metrics to demonstrate value Nick and Lucie cover a lot of ground here, so you’ll find some great takeaways that will help you optimise your marketing strategy and boost performance. Be sure to tune in now!