Build with people, not for them — lessons from Sophie Cross of Freelancer Magazine

Summary

In this conversation, Sophie Cross, the publisher and editor of Freelancer Magazine, shares her journey of building a community-focused publication that supports freelancers. She discusses the importance of authenticity on platforms like LinkedIn, offers insights into copywriting, and emphasizes the value of starting projects before feeling fully prepared. The conversation also touches on strategies for attracting better clients, the impact of AI on freelancing, and the launch of a new freelance directory to connect members with opportunities.

Takeaways

Freelancer Magazine has evolved into a community-focused publication.

Building processes and asking for help are crucial to avoid burnout.

Authenticity on LinkedIn can help freelancers stand out.

Starting before you're ready can lead to unexpected opportunities.

Lowering benchmarks for success can make projects more enjoyable.

Freelancers should focus on attracting better clients, not just more clients.

AI can be a tool for efficiency, but human creativity remains essential.

Finding inspiration in everyday life can enhance creativity.

The new freelance directory aims to connect freelancers with clients.

Community support is vital for freelancers navigating challenges.

Links

Freelancer Magazine → https://freelancermagazine.co.uk

Freelancer Directory → https://freelancermagazine.co.uk/account/directory/

Sophie Cross on LinkedIn → https://www.linkedin.com/in/sophiecross

Start Before You’re Ready → https://www.youtube.com/watch?v=o0rfSTvGLR0

Do Hope → https://thedobook.co/products/do-hope/

Keywords

Freelancer Magazine, community building, LinkedIn, copywriting, AI in freelancing, starting before you're ready, attracting clients, creativity, membership, directory