In Episode #204, Eric and Neil discuss how you can get actionable data with Google analytics for 10 minutes. Tune in to learn how tracking and assessing your data from Google analytics can help you optimize your website’s performance.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Get Actionable Data from Google Analytics in 10 Minutes
00:40 – Look at your reports
- 00:50 – Avinash Kaushik has different reports on Google Analytics
- 01:40 – You can optimize things from the results of your reports
02:00 – “If you don’t have goals setup, analytics is useless”
- 02:20 – Analytics can help you look at the reasons why your data is spiking and if you’re hitting your goal
- 02:30 – Neil’s goal tracking
03:20 – Hook your Google Analytics to your Google Search Console
- 03:30 – It can save you time
- 03:40 – You can cross check the goals that you have
- 04:00 – It is also good for campaigns
05:00 – There’s a lot of decisions that you can make by just looking at your data
05:10 – “Track your bounce rate religiously”
- 05:55 – Once you know the reason for your bounce rate, you can search for how to lessen them
06:10 – Do advance segments
- 06:20 – Segment people that behave differently in your website
- 06:55 – Segmentation is very important
07:16 – Do advance segments based on your traffic levels
08:01 – Have your e-commerce tracking set up correctly
08:23 – Look at multi-channels attribution
08:58 – “Have the plumbing setup correctly before you move forward”
00:00 – That’s it for today’s episode!

3 Key Points:

Make sure you have goals you’d like to hit—analytics is useless without them.
It’s not about the number of traffic or fans, it’s about having the right fans at the right source of traffic that will convert.
Have the plumbing setup correctly before you move forward.

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Bevelyn Beatty