How I Create for YouTube (and Repurpose It for Everything Else)
Jul 9, 2024
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Discover the detailed process of content creation for various platforms including blog posts, videos, podcasts, and social media. Learn about creating and repurposing content across platforms using tools like Evernote, Canva, WordPress, and YouTube Studio.
Use Evernote for detailed content planning and organization.
Repurpose content for various platforms to maximize reach and engagement.
Deep dives
Content Creation Workflow Process
To create content efficiently, the speaker outlines a detailed process that starts with an idea noted in Evernote. Using Evernote as an example, the speaker suggests starting with a notebook dedicated to content creation and organizing ideas using tags. Ideas for future posts are captured, organized, and planned out a month in advance. The workflow involves creating a template in Evernote, selecting ideas from the backlog, writing the text, and focusing on details like titles and formatting before moving forward.
Content Production and Editing
After finalizing the text, the speaker details the process of recording videos using tools like Zoom and equipment like a Logitech webcam. The importance of background noise removal with tools like CRISP is highlighted to enhance audio quality. Editing the videos with Shotcut allows for mistake correction, adding visuals, and resizing for end screens. PowerPoint is utilized for creating visuals and screenshots, which are then integrated into the video editing process.
Post-Production and Cross-Platform Publishing
Once the video is edited, the speaker focuses on YouTube uploading procedures, including optimizing titles, thumbnails, descriptions, and tags for SEO. Embedding video content into blog posts and cross-promoting on social media platforms like Facebook, Instagram, and Twitter is emphasized. Utilizing tools like Headliner for repurposing podcast content on social media, and sending scheduled emails to subscribers to promote new content ensures consistent engagement across platforms.