How's PLG different from outbound? We asked someone who's worked with both motions. And the interesting part?

They used a very simple trick to accelerate their PLG: Defining their ICP.

(00:00) - Introduction
(10:02) - Finding the ICP
(19:37) - Acquisition and Sales Strategy
(20:04) - Brand equity
(22:53) - Trigger for engaging
(25:55) - Self-Onboarding and Offboarding Dynamics
(28:44) - Outbound Strategies and AI-Enabled Lifecycle
(41:54) - Conclusion and Final Thoughts

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How pitch narrowed their ICP and accelerated growth (with Ulrik Bo Larsen)