The 'Ten Cent Beer Night' Riot

Twice the usual crowd turned up to see the Cleveland Indians take on the Texas Rangers on June 4th, 1974 - drawn in not by the baseball match, but by an innovative promotion: for just 10 cents, fans could grab 10 ounces of beer. The lines never stopped, as fans circled back, drank in line, and kept the buzz going.

Tensions were high, as this was a rematch with the Texas Rangers following a brawl. Fans cheered when a Rangers player got injured, and started throwing trash, rocks, and batteries onto the field. Then came a full-on invasion: around 200 fans, some armed with chains and chunks of stadium seats, rushed the pitch. Players fought to protect each other. The umpire, bleeding from a thrown rock and narrowly missed by a knife, finally called it: game over. Cleveland forfeited.

In this episode, Arion, Rebecca and Olly explain how Cleveland’s ill-advised 10 cent beer promotion came to be; unpick what the baseball players were thinking, as they were dashed back to a hotel for their safety; and marvel at the gratuitous nudity on the pitch, in the golden age of 70s streaking…

Further Reading:

• ‘A mistake by the lake: Remembering the 10-cent Beer Night riot’ (Sports Illustrated, 2013): https://www.si.com/mlb/2013/06/04/mistake-lake-remembering-10-cent-beer-night-riot

• ‘10 Cent Beer Night: An Oral History of Cleveland Baseball's Most Infamous Night’ (Cleveland Magazine, 2024): https://clevelandmagazine.com/in-the-cle/sports/articles/10-cent-beer-night-an-oral-history-of-cleveland-baseball's-most-infamous-night

• ‘10-Cent Beer Night: A look back’ (Sports & Extras Network, 2014): https://www.youtube.com/watch?v=CFtR38Mlscc

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The Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.

Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Ollie Peart

Copyright: Rethink Audio / Olly Mann 2025.

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