Brian Kurtz has been a serial direct marketer for over 40 years, the author of two books, and spending the second part of his career teaching everything he did.

Top 3 Value Bombs

1. The formula of direct marketing for the success of any program is 40 percent on the list or media, 40 percent on the offer and 20 percent on the creatives or messaging.

2. The simple concept of thinking that every email sent is paid will make email marketing a much better form of communication.

3. A relationship account is an account with a compound interest and it is the most valuable account anyone can have.

Connect to Brian and be a part of his online family - Titans Marketing

Sponsors

HubSpot Grow better, faster with HubSpot's all-in-one intuitive customer platform. Visit HubSpot.com to learn more

FranBridge Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon - or get a free copy of his book, Non-Food Franchising - at FranBridgeConsulting.com

Airbnb Your home might be worth more than you think... Find out how much at Airbnb.com/host

The Law Firm of Harris Bragg Smirnov and Schumer