Globally, TikTok has more than 1.5bn active monthly users, making it the world’s fifth most popular social media platform. Reportedly, users spend more than an hour and a half per day on TikTok.

This hasn’t escaped the attention of marketeers, of course. Worldwide, an estimated 28% of marketers use TikTok, while more than 1.5 million UK SMEs also use TikTok for marketing. You may be one of them.

If you're not getting the returns on investment you'd hoped for, or you want to start using TikTok for business but urgently need a few good tips to help you get started, this is the episode for you.

We speak to Penelope Walker, marketing consultant, content creator, business growth coach and TikTok whizz. She provides tips on how to TikTok can help your business achieve greater success.

Thanks to Sage for sponsoring this episode. Sage is currently offering listeners 90% off Sage Accounting for three months. Visit this link to claim your offer.

Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

How to use TikTok to make more sales