The biggest challenge in marketplace strategy? Your own company. In this episode, Ingrid talks to Christian Leihner, former Head of Marketplace and E-Commerce at Unilever and Haier, about the internal obstacles that often cause marketplace initiatives to fail – long before the first SKU goes live. Together, we clarify why many marketplace teams consist of nothing more than “an intern and a dog,” how a lack of support from senior management, unclear responsibilities, and a lack of incentives can ruin even the best ideas, and what companies need to do differently to build scalable, strategic marketplace structures from the inside out.

Note from the sponsor PlentyONE:

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Chapters:

00:00 Introduction to Marketplace Challenges

07:29 Transformational Pain in Marketplace Teams

17:32 Navigating Internal Barriers to Marketplace Success

23:20 Strategies for Marketplace Entry

29:26 Retail Media and Marketplace Dynamics

LTM 112: Why Marketplace Business needs Senior Ownership