Business Daily Could categorising heatwaves help businesses?
Jun 8, 2025
Heatwaves are increasingly impacting lives and economies yet lack proper categorization. A unique initiative in Seville is aiming to change that by naming heatwaves to boost public awareness and enhance economic readiness. Businesses are exploring how this categorization can help them adapt and become resilient in the face of rising temperatures. Discussions also touch on proactive strategies for tourism companies to ensure safety and customer satisfaction during extreme heat, emphasizing the need for localized responses to climate challenges.
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Heatwave Naming Increases Awareness
- Naming heatwaves alerts people that these events are different from usual heat, increasing awareness and action.
- Socioeconomic factors like gender and wealth affect how different groups respond to heatwave warnings.
Seville Bike Tours Adjust to Heat
- A bike tour company in Seville adjusts tour times and advises customers to avoid mid-afternoon heat.
- They prioritize health and safety during peak heat to prevent health issues for tourists and staff.
Use Heatwave Names for Planning
- Naming heatwaves helps businesses plan and adapt tours rather than canceling.
- Advanced warnings allow managers to communicate with customers and make necessary safety arrangements.
