Ep.171 ~ Implementing a Massive Online Launch ~ Jovan Will

“The business is just a vehicle. It’s easy to get caught up in thinking it’s the end-all-be-all, but it’s just a vehicle.” Jovan Will On this episode, we are joined by the co-founder of Advisor Internet marketing, Jovan Will. Jovan specializes in helping financial advisors grow their practice using the internet. Jovan and his partner recently had the biggest launch of their entrepreneurial careers creating an $450,000 in revenue for their company. Jovan really deconstructs this launch giving step by step details of how they created the launch. He will talk about the books and systems they followed to set the launch up, how they prepared their team and audience for the launch and the one trick that added 6-figures of revenue to the launch. If you have any interest at all about creating successful launches online this is absolutely the episode you need to listen to. “Separate your audience into different segments…and then treat them differently with a different sales message.” Jovan Will speaking about Ryan Leveck’s book ‘Ask Method’ 05:48: Handling Leads and the Systems that Create Results 07:50: On Creating Successful Business Partnerships 10:33: Teaching the Business Value System to Your Team 12:18: Jovan on Recognizing Faults in Your Own Personal Value System 15:32: A $450k Product Launch 29:57: The One Thing That Added 6-Figures to Jovan’s Launch 32:29: Jovan’s Advice to Himself Five Years Ago “The challenge that we have as marketers is we tend to broadcast the same message to our audience and hope that they convert.” Jovan Will Honorable Mentions: 'Rich Dad Poor Dad' by Robert Kiyosaki http://www.goodreads.com/book/show/69571.Rich_Dad_Poor_Dad ‘Rocket Fuel’ by Jacob Schmelzer http://www.goodreads.com/book/show/26268167-rocket-fuel?from_search=true ‘Essentialism’ by Greg McKeown http://www.goodreads.com/book/show/18077875-essentialism?from_search=true ‘Product Launch Formula’ by Jeff Walker http://jeffwalker.com/programs/ ‘Ask Method’ by Ryan Levesque http://askmethod.com/blog/ Ryan Leveck’s Mastermind http://www.nextlevelgroupmastermind.com/ Stu McLareon http://www.stu.me/ “The bedrock of it all (the business and partnership) is the value system.” Jovan Will Contact Info: Advisor Internet Marketing http://www.advisorinternetmarketing.com/ Couples Quest http://thecouplesquest.com/