How BOSH! Built a Global Food Brand by Starting With Content

Henry Firth and Ian Theasby are the founders of BOSH!, one of the UK’s most influential plant-based food brands. What started as frustration with corporate life became a deliberate decision to build an audience before building products.

What You’ll Learn

• Why starting with content de-risked their entire business
• How £20k funded the first critical leap
• The discipline behind focusing on the UK before global expansion
• What founders misunderstand about slow, steady scale

This is a practical conversation about focus, restraint, and building something meaningful without rushing scale.

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