The Data Engineering Show

From Zero to 100M Users: Inside Notion’s Data Stack and AI Strategy with Sumit Gupta

17 snips
Jun 10, 2025
In this discussion, Sumit Gupta, Lead BI Engineer at Notion, shares insights from his journey through tech giants like Snowflake and Dropbox. He highlights how modern data stacks are evolving with tools like dbt and Iceberg, while emphasizing the shift from technical skills to crucial transferable skills in the AI era. Sumit explains how AI is revolutionizing workflows and automating content creation, stressing the importance of balancing automation with genuine human connections. He also provides tips on adapting to the rapid changes in data and AI technologies.
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ANECDOTE

Sumit's Career Journey in Data

  • Sumit Gupta shares his data career journey through companies like Dropbox, Snowflake, and now Notion.
  • He has an affection for tech companies rising as "Bay Area Darlings."
INSIGHT

Notion's Modern Data Stack at Scale

  • Notion scaled from a couple million to over 100 million users rapidly, requiring a modern, nimble data stack.
  • Their stack uses Snowflake, Fivetran, Airflow, Tableau, Hex, and Iceberg for analytics and cost efficiency.
INSIGHT

Dbt and Snowflake Transform Analytics

  • Dbt transformed analytics engineering with incremental models, speeding data workflows compared to earlier Hive setups.
  • Snowflake brings speed at a cost, trading dollars to save time efficiently.
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