Pod Save America’s Jon Lovett wants to win an election and make money
Oct 30, 2024
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Jon Lovett, co-founder of Crooked Media and former Obama aide, shares insights on successfully navigating the turbulent political media landscape since the 2016 election. He discusses the challenges of engaging with an increasingly divided electorate, especially amid the Trump era. Lovett reflects on the uninspiring election season, the personal impacts of a digital detox, and the humor found in political commentary. He also weighs in on Biden's debate performance and the concerns surrounding his age, adding a light-hearted touch with tales from reality TV.
Jon Lovett emphasizes the rise of Crooked Media as a response to mainstream media polarization, reflecting a growing demand for partisan content.
The podcast highlights the need for engaging and inclusive political discourse to mobilize less politically engaged audiences during elections.
Deep dives
Subscription Cancellations and Public Sentiment
A significant wave of cancellations has hit The Washington Post, with 250,000 subscribers opting out due to dissatisfaction with Jeff Bezos's decision not to endorse a presidential candidate. This number accounts for 10% of the outlet's subscriber base, indicating a deep-seated anger among its readership. The conversation explores how this anger, while perhaps misplaced, reflects a larger trend of polarization in media consumption, where some audiences feel alienated by mainstream outlets. This sentiment contributes to the burgeoning popularity of alternative platforms, such as Crooked Media, which serves an explicitly partisan audience engaged in political discourse.
Political Engagement During the Election Cycle
The discussion highlights the hyper-engaged audience that remains invested in political events despite the broader public disengagement. Crooked Media reportedly garners 25 million downloads monthly, showcasing the appetite for political content among a significant demographic. John Lovett emphasizes the efforts undertaken by his team to bolster voter turnout and maintain engagement amid a tumultuous election period. As the election approaches, enthusiasm and urgency become crucial elements in mobilizing supporters to action and ensuring their voices are heard.
Challenging Political Narratives
The podcast delves into the complexities of political narratives and how specific moments can resonate with the public, potentially breaking through apathy. The example of a crude joke made during a Trump rally serves as a focal point, revealing how it reflects broader issues within the Republican party. Lovett notes that while audiences may grow desensitized over time, moments of shock and outrage can still garner attention and provoke reactions from undecided voters. This emphasizes the unpredictable nature of political discourse and the role that media plays in shaping public perceptions.
Navigating Political Content and Audience Expectations
The challenges of reaching less politically engaged audiences are discussed, particularly in the context of contemporary media dynamics. Efforts to provide tools for discussing political issues among family and friends illustrate the strategies employed to engage broader audiences. Lovett reflects on the importance of being inclusive and entertaining while delivering political content to capture the interest of casual observers. Balancing humor, insight, and actionable information allows Crooked Media to cultivate a community that empowers listeners to participate in political discussions.
Jon Lovett and his cofounders at Crooked Media are a good story - former Obama aides who started their own media company after the 2016 election, and are now generating 25 million podcast downloads a month. But for a few weeks this summer, after they became prominent voices in the push to replace Joe Biden on the Democratic ticket, their story got even more interesting. I’ve wanted to talk to Lovett about that experience for months, so a week before the election seems like good timing, no? Also discussed here: How to navigate a media landscape dominated by Donald Trump; Elon Musk, and the upside of getting kicked off of Survivor.