Episode 87: How to develop a full-funnel content strategy with Amanda Natividad

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We sat down with Amanda Natividad, VP marketing SparkToro to nail down how to develop a full-funnel content strategy.

Tune in to learn:

- How to identify what content you’d publish to generate demand for your products
- ​How to attract the attention of your target market to your content
- How to align content strategy with the buying journey

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c

Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl

Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches

Upcoming events: https://lu.ma/fullfunnel/events

Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Amanda on Linkedin: https://www.linkedin.com/in/amandanat/