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Steve Coughran sits down with Soufyan Hamid, Founder of the Finance Circle, to delve into "Navigating Beyond the Numbers." The conversation kicks off with a discussion on the challenges finance professionals, especially those with an accounting background, face in focusing on the core message without getting bogged down by the minutiae. Soufyan shares insights on what's often missing in finance presentations, emphasizing the importance of structuring them differently from the traditional Profit & Loss format. He introduces the concept of "reversing the narrative" to make financial information more relatable to diverse audiences. The dialogue then shifts to the power of visuals in finance presentations. Soufyan points out that while visuals are a finance professional's greatest asset, they often become a point of contention, with many falling into the trap of creating overly complex, 60-slide decks that lose the audience's attention. He offers practical advice on streamlining presentations to make them more engaging and impactful. Furthermore, Soufyan provides valuable tips and tricks for public speaking tailored to finance professionals. He covers everything from utilizing body language that captivates the audience to strategies for making topics, typically perceived as dull, fascinating and engaging. This episode is a must-listen for finance professionals looking to elevate their communication skills and connect more effectively with their audiences, regardless of their financial acumen.

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