Disruptors Viral Growth: Content Repurposing 3.0 [Business, mindset, entrepreneur, disruptors]
This is BRAND NEW content taken from Rob’s brand and marketing mastermind on content repurposing! If you have been listening and following Rob for a while you will have heard him talking about omnipresence and content repurposing, but he has never gone into depth on the layers and structures of it – learn all about this, including hacks and tips to get you started in this episode!
KEY TAKEAWAYS
- Omnipresence is creating the illusion that you are posting unique content on all social media platforms when in fact you are actually creating one ‘master’ piece that you are then repurposing.
- A few years ago, just using the exact same content in the same format and sharing it across platforms was enough. Now the platforms and algorithms know when this is being done and your reach will be impacted.
- You may hear that you should focus your attention on the platform where your ideal clients are. But how do you find out what this is and compare? If you use omnipresence and content repurposing effectively this can show you where your ideal clients are and how to market to them!
- If you can take your original piece of content and make edits in app this is a sure way to trick the algorithms on various social media apps to thinking you have made original content. This means your content will get more reach.
BEST MOMENTS
“Most normal people do not have 12 hours a day to create unique content”
“Make sure you find out where your clients found you originally so you can go back to those places or market to those places”
“If you edit in app you get more reach”
[Business, mindset, entrepreneur, disruptors]
VALUABLE RESOURCES
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979