Fat Mascara Ep. 452: The Celebrification of Beauty & Fashion with Journalist Amy ODell
Nov 11, 2022
Journalist Amy ODell discusses the influences shaping beauty and fashion today, including social media platforms like Instagram and TikTok, the democratization of fashion criticism on TikTok, challenges and joys of wedding planning, the impact of social media on the fashion and beauty industry, skepticism towards the wellness industry, dangerous shoes in fashion shows, and favorite fashion movies.
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Shift from Instagram to TikTok Media
- Fashion in the 2010s was dominated by Instagram, whereas the 2020s belong to TikTok and newsletters.
- This shift empowers individual voices and challenges legacy media brands significantly.
Beauty's Mass-Market Nature
- Beauty is more mass-market than fashion, offering easier entry points to brands.
- Beauty brands tend to be less protective about access, leading to broader media coverage opportunities.
Fashion's Inclusivity Challenges
- Fashion struggles with accountability on cultural issues compared to beauty's progress in inclusivity.
- Leadership diversity in fashion remains very limited despite marketing progress.