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Raising prices can be a crucial step for business owners who find themselves overwhelmed and busy with day-to-day operations. When owners become too engrossed in tasks like putting out fires or handling customer inquiries, it indicates the need for a strategic shift. By increasing prices, businesses can shift their focus from trying to secure every customer to attracting clients who recognize and are willing to pay for superior service. Embracing this change allows owners to invest in their operations, leading to higher profit margins and the ability to hire additional resources to support growth.