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The Marketing Scientists
Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)
Jul 12, 2024
33:25
Today's guest is Sahil Mansuri, the CEO of Bravado, the better way to hire sales talent. Sahil led sales teams since 2008 at companies like Meltwater, Glassdoor, before starting Bravado to change sales hiring for the better. Here are three really interesting conversations I had with Sahil today.
- Are CMOs better positioned to be CROs?
- What do sales leaders think about brand versus performance marketing?
- Is the ZIRP Era growth over?
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